McLaughlin, Gregory C.
Chance or choice : unlocking innovation success /
Dr. Greg McLaughlin, Dr. Vinny Caraballo
- Boca Raton, Florida : CRC Press, 2013
- xix, 199 p. : ill. ; 24 cm.
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9781466581869: RM204.14
Diffusion of innovation
New products
Organizational change
Technological innovations--Management
658.4063 MAC 2013