McLaughlin, Gregory C.

Chance or choice : unlocking innovation success / Dr. Greg McLaughlin, Dr. Vinny Caraballo - Boca Raton, Florida : CRC Press, 2013 - xix, 199 p. : ill. ; 24 cm.

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9781466581869: RM204.14


Diffusion of innovation
New products
Organizational change
Technological innovations--Management

658.4063 MAC 2013