TY  - BOOK
AU  - Kim, W. Chan
AU  - Mauborgne, Renee
TI  - Blue ocean strategy: how to create uncontested market space and make the competition irrelevant 
SN  - 1591396190
U1  - 658.802 KIM 2005 
PY  - 2005///
CY  - Boston, MA
PB  - Harvard Business School Press
KW  - i.Abdullah Haji Ahmad Badawi
KW  - ii.Zainuddin Maidin
KW  - Market segmentation
KW  - New products
KW  - Perdana Menteri
KW  - Majlis Perkahwinan Anak Menteri Penerangan, Datuk Zainuddin Maidin
KW  - Dewan Perdana FELDA, Jalan Semarak, Kuala Lumpur
KW  - 2006
N1  - Includes index; Includes index
ER  -