TY  - BOOK
AU  - Kim, W. Chan,
TI  - Blue ocean shift: beyond competing : proven steps to inspire confidence and seize new growth 
SN  - 9780316314046:
U1  - 658.802 KIM 2017 
PY  - 2017///
CY  - New York
PB  - Hachette Books
KW  - Market segmentation
KW  - New products
N1  - 5839.jpg
ER  -