Kim, W. Chan, <br/><br/>
Blue ocean shift :  beyond competing : proven steps to inspire confidence and seize new growth / 
W. Chan Kim 
 - xi, 322 pages :  illustrations ;  24 cm 
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<br/><br/><label>ISBN: </label>9780316314046:  HADIAH 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation<br/>New products
<br/><br/><label>Dewey Class. No.: </label>658.802 KIM 2017