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Principles of integrated marketing communications / Lawrence Ang

By: Ang, LawrenceMaterial type: Text

TextPublisher: Cambridge : Cambridge University Press, 2013Description: xii, 401 p. : ill. ; 26 cmSubject(s): Communication in marketing | Marketing -- Technological innovationsDDC classification: 658.802 ANG 2013

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Item type	Current location	Call number	Status	Date due	Barcode
Book	JaPen Library HQ General Stacks	658.802 ANG 2013 (Browse shelf)	Available		JPHQ004882

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