Creative strategy : reconnecting business and innovation / Chris Bilton and Stephen Cummings

By: Bilton, ChrisContributor(s): Cummins, StephenMaterial type: TextTextPublisher: Chicester, West Sussex : John Wiley & Sons, 2010Description: x, 275 p. : ill. ; 24 cmISBN: 9781405180191:Subject(s): Creative ability in business | Strategic planningDDC classification: 658.4 BIL 2010
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