Strategi laut biru = Blue ocean strategy : bagaimana mewujudkan ruang pasaran tanpa perebutan dan menjadikan persaingan tidak releven / W. Chan Kim, Ren'ee Mauborgne ; diterjemah oleh Yayasan Kajian & Strategi Melayu

By: Kim, W. ChanContributor(s): Mauborgne, Ren'ee | Yayasan Kajian & Strategi MelayuMaterial type: TextTextPublisher: Boston, Massachusetts : Harvard Business School Pub., 2005Description: xiv, 270ms. : il. ; 24cmISBN: 9781591396192:Subject(s): Market segmentation | New productsDDC classification: 658.802 KIM 2005
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