Strategic corporate communication / Paul A. Argenti

By: Argenti, Paul AMaterial type: TextTextPublisher: New Delhi : Tata McGraw Hill, 2007Description: xx, 274p. : ill. ; 24cmISBN: 10:007061816X; 9780070618169Subject(s): Communication in management | Corporations -- Public relation -- India | International business enterprise -- Public relation -- IndiaDDC classification: 658.450954 ARG 2007
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