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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne

By: Kim, W. ChanContributor(s): Mauborgne, ReneeMaterial type: Text

TextPublisher: Boston, MA : Harvard Business School Press, 2005Description: xv, 240p. : ill. ; 23cmISBN: 1591396190Subject(s): Market segmentation | New productsDDC classification: 658.802 KIM 2005

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Item type	Current location	Call number	Status	Date due	Barcode
Book	JaPen Library HQ General Stacks	658.802 KIM 2005 (Browse shelf)	Available		JPHQ001466

Includes index

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