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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne

By: Kim, W. ChanContributor(s): Mauborgne, Renee [author]Material type: Text

TextPublisher: Boston : Harvard Business Review Press, 2015Description: xxvii, 287 pages : illustrations ; 24 cmISBN: 9781625274496:Subject(s): Market segmentation | New productsDDC classification: 658.802 KIM 2015

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Item type	Current location	Call number	Status	Date due	Barcode
Monograph/ Book	JaPen Library HQ General Stacks	658.802 KIM 2015 (Browse shelf)	Available		JPHQ005872

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