Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne

By: Kim, W. ChanContributor(s): Mauborgne, Renee [author]Material type: TextTextPublisher: Boston : Harvard Business Review Press, 2015Description: xxvii, 287 pages : illustrations ; 24 cmISBN: 9781625274496:Subject(s): Market segmentation | New productsDDC classification: 658.802 KIM 2015
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