Strategi jenama global : (Record no. 9644)

000 -LEADER
fixed length control field 00842nam a2200265Ia 4500
001 - CONTROL NUMBER
control field 4249
003 - CONTROL NUMBER IDENTIFIER
control field JP
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210601190331.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210601s2020||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789830686561:
Terms of availability RM31.50
035 ## - SYSTEM CONTROL NUMBER
System control number vlib 00029802
040 ## - CATALOGING SOURCE
Original cataloging agency PSMS
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 VAN 2011
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Van Gelder, Sicco
245 #0 - TITLE STATEMENT
Title Strategi jenama global :
Remainder of title membongkar potensi penjenamaan merentasi negara, budaya dan pasaran /
Statement of responsibility, etc. Sicco Van Gelder ; penterjemah : Haniza Lockman
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Kuala Lumpur :
Name of publisher, distributor, etc. Institut Terjemahan Negara Malaysia,
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent xxx, 314 ms. :
Other physical details il. ;
Dimensions 23 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Planning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Haniza Lockman
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Monograph/ Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent location Current location Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        JaPen Library HQ JaPen Library HQ General Stacks 28/05/2021   658.827 VAN 2011 JPHQ004858 28/05/2021 28/05/2021 Monograph/ Book
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