Van Gelder, Sicco

Strategi jenama global : membongkar potensi penjenamaan merentasi negara, budaya dan pasaran / Sicco Van Gelder ; penterjemah : Haniza Lockman - Kuala Lumpur : Institut Terjemahan Negara Malaysia, 2011 - xxx, 314 ms. : il. ; 23 cm.

9789830686561: RM31.50


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658.827 VAN 2011
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