Kim, W. Chan

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne - Boston, MA : Harvard Business School Press, 2005 - xv, 240p. : ill. ; 23cm

Includes index

Includes index

1591396190 RM 102.73


i.Abdullah Haji Ahmad Badawi Dato' Seri
ii.Zainuddin Maidin Datuk


Market segmentation
New products
Perdana Menteri Dewan Perdana FELDA, Jalan Semarak, Kuala Lumpur --Majlis Perkahwinan Anak Menteri Penerangan, Datuk Zainuddin Maidin--2006

658.802 KIM 2005
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